Turn every skin selfie into a product sale.
India's only AI skin analysis trained on Fitzpatrick 3–6. Brands using Rupam.ai report 20–40% higher conversion and 25%+ AOV lift — because every recommendation is built for the customer's actual skin, not a Western average.
The Problem
Western AI fails Indian skin.
Leading skin AI models are trained almost exclusively on European and North American skin tones. When applied to South Asian skin (Fitzpatrick 3–6), accuracy drops by 30–40%.
A Lancet Digital Health (2022) meta-analysis of 70 datasets powering dermatology AI found that 79% of images came from Europe, North America, and Oceania. Only 1.3% contained ethnicity metadata at all.
30–40%
accuracy drop on Fitzpatrick 3–6
1.3%
include ethnicity metadata
Skin analysis accuracy: Indian skin tones
Based on internal validation on Fitzpatrick 3–6 dataset. External audit in progress.
Built for the brands reshaping Indian beauty
Products
Three ways to deploy Indian skin AI.
From self-serve API access to full white-label deployment — pick the integration that fits your stage.
The Science
88%+ accuracy on Indian skin tones — validated, not claimed.
Our benchmark study compares Rupam.ai against 4 leading global models on a Fitzpatrick 3–6 test set. The gap is 20–30 percentage points.
Solutions
Built for every Indian skin use case.
For Developers
No developers needed. Live in 60 minutes.
Install the Shopify plugin in one click. Connect your product catalogue. Your AI skin quiz is live — no code, no onboarding calls, no waiting. Developer API available for custom integrations.
1const { skin } = await rupam.analyze({2 image: selfieBase64,3 userId: 'user_123',4 catalogue: productCatalogueId,5})67// Returns:8// skin.fitzpatrick → "Type IV"9// skin.concerns → ["pigmentation", "texture"]10// skin.recommendations → [{ product, match }]Or skip the code entirely — our Shopify plugin configures itself.
Connects with WebEngage, MoEngage, Klaviyo, and your existing email and CRM flows — so skin analysis data powers every touchpoint.
D2C brands, clinics, startups
Start with 500 free scans
No credit card. No onboarding calls. No developer required. Install the Shopify plugin and you're live — today.
Start Free Trial→From ₹4,999/month after free tier. Cancel anytime.
Enterprise & data licensing
Let's talk about your use case
White-label deployments, dataset licensing for AI training, and clinical trial integrations. Typically used by brands above ₹100 Cr revenue.
Book a Demo→Typically responds within 1 business day